Closing the Gap: Steps for Growing and Sustaining Brand Power
OnDemand Webinar Now Available
Presented by:
- Karen Martsolf, Chief Marketing & Communications Officer at Community Hospital
- Chris Thomas, President & Chief Executive Officer at Community Hospital
In regions where established, highly-regarded hospitals dominate, smaller acute-care facilities often face challenges in gaining patient preference. Community Hospital in Grand Junction, CO, confronted this issue head-on. After a Consumer & Brand study revealed a significant brand strength gap compared to their long-standing, well-respected competitor—the largest medical center between Denver and Salt Lake City with over a century of history and strong HCAHPS scores—Community Hospital set out to transform its standing.
Join us for this insightful webinar to learn how Community Hospital undertook a major revitalization by building a cutting-edge facility, forging new partnerships to expand services, and launching a powerful brand campaign. Discover how these strategic moves not only closed the brand strength gap but also allowed them to surpass their larger competitor’s Brand Power Index® in just six years. Despite the challenges posed by the COVID-19 pandemic, Community Hospital has continued to enhance its brand, further solidifying its lead in Brand Power Index® over the following six years. Don’t miss this opportunity to gain valuable insights into how proactive strategies can reshape brand perceptions and drive success.
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